Chapter 2 "FEMININITY IS" RTW


What is Femininity? 

Femininity is what you make of it... This capsule collection showcased only at FLY-Fashion Loves You takes the concepts of "Femininity Is..." and further personifies them into the first ever RTW garments by The House of AmZ. 

"Breaking free of social norms are what make you who you are. Femininity is not something defined by others but embraced through individuality... [the] collection embodies an awakening from societal constraints in the constant search for who we are." 

The collection launched on 17.10.17 and will be available only at FLY until December. The photos were taken live at the launch event by:

  • Sarah Holliday
  • Katie Aronson
  • Karlianne Wilson 
  • Breana Diaz